'If The Shoe Fits'

WWW  (WOLVERINE WORLDWIDE)

"'Mad Money back to school tour - University of Michigan at Ann Arbor, Michigan'

Let's get down to business.  No, I did not get dressed in the dark this morning!

I am putting my fashion reputation on the line here, to try to make you some Mad Money!

There is a stock - a stock - that I think all of you need to take a look at.

And the stock is:  Wolverine Worldwide (WWW)!  Buy, buy, buy!

All right, I am not recommending WWW for you home gamers.  I'm recommending this stock because I am superficial, I am gimmicky, and I like to pander!

You guys are the Wolverines, and you've got a great football team, so I need you to buy WWW!

I hope you do not think that Cramer is that stupid.  It's just a coincidence that I'm recommending WWW when I'm talking to the Wolverines!

WWW. Is a marketer of work, casual, outdoor sport and uniform footwear.

Let me tell you the real reason I think you want this stock; let me give you some actual rigor!


We care about results, and WWW should deliver.  The brilliance of this co. Is that it's naturally unknown.  You don't go out and buy Wolverines, you buy Hush Puppies.  This is clearly a wolf in dog's clothing.

Did anyone here read Malcolm Gladwell's book, 'The Tipping Point?'  It was published in 2000, and seeks to explain 'social epidemics.'

He starts the thing off talking about how 'Hush Puppies'  went from just a little sub-culture shoe to being a big trend.  I think that 'Merrill,' the other Wolverine brand, has just reached that same status.

They've got more brands than just Hush Puppies and Merrill.  Www brands include Stanley Footwear, Cat, Harley-Davidson, Hush Puppies and more.  And they're rolling out a line of Patagonia footwear that's getting a lot of buzz.

They just report a fabulous qtr. On the 20th and the stock jumped from 20 to 25 and change.

This is where we pull out our time-honored Mad Money discipline.  This is what I want to teach you;  when a stock reports a great qtr. And has a big run, what should you do?

Usually, you need to wait a few days for people to start taking profits.  Once it pulls back a point or two, like WWW has, that's when you need to pull the trigger!

You can make a lot of money doing a 'mon-back on a pullback!  Because you can bet, if it's a good stock, the pullback won't last,  and it should go higher.

Even after that big jump, Cramer assures you www is still cheap.

This stock has legs!

I see great growth potential in the shoe market.  Www is fashionable and investor friendly.

The bottom line!:  use Cramer's discipline and buy WWW!

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